

unique experiences
you don't want to miss
What is a Destination Business?
Authentic Experiences. Big Discoveries.
Discover the places that make North Carolina unforgettable! Every Main Street has a story to tell. Some are whispered from century‑old brick storefronts; others rise from bustling cafés, family‑run shops, and creative spaces where locals greet you like an old friend.
Certified NC Destination Businesses are locally owned gems in North Carolina’s Main Street communities that turn a simple visit into a memorable adventure. Whether you’re exploring vibrant downtowns, savoring one‑of‑a‑kind flavors, or diving into arts and culture, these businesses invite you to slow down, connect, and experience each community the way locals do.
Launched by the N.C. Department of Commerce Main Street & Rural Planning Center, the Certified NC Destination Business program is the first of its kind in the country, designed to highlight downtown businesses that deliver standout experiences you won’t find anywhere else.
Certified NC Destination Businesses completed specialized training with The Schallert Group, a national leader in consumer destination strategy, equipping them with a step‑by‑step plan to boost foot traffic, grow revenue, and attract visitors from across the region. Certified NC Destination Businesses are located in designated Main Street communities throughout North Carolina.
Meet Our Destination Businesses

Cinder Bistro
Restaurant
Cinder Bistro is Wilkes County’s only smokehouse and craft cocktail haven that ignites the senses with exceptional house-smoked meats, sensational seasonal items, and stellar signature cocktails. All crafted daily with locally sourced ingredients and paired with a carefully curated lineup of regional brews, wines, and spirits. Our cozy, rustic-modern space draws discerning food lovers and community gatherings alike, turning routine meals into sensory escapes that linger long after the last bite.
336-827-2739
532 Main Street, North Wilkesboro, NC 28659
Explore the NC Main to Main Trail
Certified NC Destination Businesses are part of the Main to Main Trail, a digital discovery trail, connecting North Carolina’s designated Main Street communities. The trail highlights:
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Downtown shopping, dining, and cultural experiences
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Outdoor recreation and local attractions
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Direct links to local Main Street programs and tourism websites
Build your trip around North Carolina's downtowns and local businesses, brought to life along the Main to Main Trail.
*Funding to enhance the Main-to-Main Trail was provided through a State Outdoor Recreation, Travel & Tourism Grant from the U.S. Economic Development Administration (EDA).
